Market position of the HORNBACH Group
Via HORNBACH Baumarkt AG, its largest and most important subsidiary, the HORNBACH Group operated 167 DIY megastores with garden centers in nine European countries as of February 28, 2022. With a market volume of around € 49 billion (Calendar year 2021, gross sales of DIY and home improvement stores, specialty stores and small businesses), Germany is Europe’s largest DIY market.
Ranked by absolute net sales of DIY retail players, HORNBACH Baumarkt AG thus held the 5th position in Europe and is the third-largest DIY operator in Germany at the balance sheet date on February 28, 2022.
The crucial statistic, however, is that HORNBACH is by far the top performer among German DIY companies in terms of productivity, and that both for the “sales per store” and for the “sales per square meter” key figures.
HORNBACH has continually expanded its market position in recent years. As a percentage of total sales at all German DIY and garden stores in 2020 (€ 26.6 billion), HORNBACH’s market share amounted to 12.0%.
Our aim is to continuously expand HORNBACH's market position in the European do-it-yourself market through organic growth. We have nevertheless always made it clear that we are not interested in investing in additional market share at all costs and thus diluting the quality of our business model. We rather accord the greatest priority to generating sustainable earnings growth. Potential HORNBACH locations have to meet strict criteria. Among other factors, they must be excellently positioned and have a specific minimum size to enable us to implement our concept on our own terms. Above all, they have to meet challenging sales targets to ensure that they are economically viable on a sustainable basis.
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