We aim to sustainably increase our sales and profitability by expanding our internationally successful retail format. This involves focusing on the strategic enhancement of our concept, expanding our store network at locations offering above-average growth potential in Germany and abroad, and scaling up the products and services offered via our online shops.
This is reflected in pricing, product, and service policies that benefit all our customers. The foundation for generating this value growth is provided by our homogenous network of DIY megastores and garden centers, our multichannel strategy, our efficient logistics and IT processes, and our focus on organic international growth. This way, HORNBACH can successfully differentiate itself from its competitors and offer a unique shopping experience for its project customers.
On the one hand, these are home improvement enthusiasts wishing to implement extensive renovation and construction projects under their own steam in their houses, apartments, or gardens (do-it-yourself), as well as commercial customers. On the other hand, they also include customers wishing to select their products themselves, but then have all of the work involved in the project, including all services, performed by a competent partner (do-it-for-me). All of the company’s activities are tailored to these target groups.
These include home improvement demonstrations at stores that are intended to motivate customers to do it themselves and special project evenings for women. These activities are backed up by measures to promote specialist skills on the part of store personnel aimed at further boosting their product expertise and advisory competence, and thus raise customer satisfaction. Not just that: Our DIY megastores and garden centers are increasingly interesting to commercial customers as well. Generous opening hours, the stocking of large quantities, rapid handling of purchases at our drive-in stores and builders’ merchant centers, and uncomplicated acceptance of residual volumes no longer required make HORNBACH an attractive alternative to traditional specialist retail or wholesale procurement sources.
Implementing this concept to the benefit of our customers requires a high-performing infrastructure.