We are promoting our growth


We are promoting our growth

Our aim is to continuously expand HORNBACH’s position in the European DIY market by way of organic growth.

We aim to sustainably increase our sales and profitability by expanding our internationally successful retail format. This involves focusing on the strategic enhancement of our concept, expanding our store network at locations offering above-average growth potential in Germany and abroad, and scaling up the products and services offered via our online shops. 

Our sustainable growth strategy focuses at all times on the project concept.

This is reflected in pricing, product, and service policies that benefit all our customers. The foundation for generating this value growth is provided by our homogenous network of DIY megastores and garden centers, our multichannel strategy, our efficient logistics and IT processes, and our focus on organic international growth. This way, HORNBACH can successfully differentiate itself from its competitors and offer a unique shopping experience for its project customers.

HORNBACH has an absolute focus on project customers.

On the one hand, these are home improvement enthusiasts wishing to implement extensive renovation and construction projects under their own steam in their houses, apartments, or gardens (do-it-yourself), as well as commercial customers. On the other hand, they also include customers wishing to select their products themselves, but then have all of the work involved in the project, including all services, performed by a competent partner (do-it-for-me). All of the company’s activities are tailored to these target groups. 


HORNBACH offers its customers a reliable permanent low price policy.

We are convinced that we can best retain customers at HORNBACH in the long term by offering and guaranteeing the best market price on a permanent basis. In particular, our main target group of project customers, who often undertake large-scale renovation work, needs to be able to budget in the long term. That is not possible with temporary discount campaigns.

Our customers benefit from a broad and deep product range stocked in sufficiently large quantities and meeting high quality standards. The average product range stocked by HORNBACH stores encompasses around 50,000 articles available on site and structured in the following five divisions: Hardware/Electrical, Paint/Wallpaper/Flooring, Construction Materials/Timber/Prefabricated Components, Sanitary/Tiles, and Garden Hardware/Plants. Numerous additional articles can be ordered both at the online shop and at the stores. 

We also offer project-related services.

These include home improvement demonstrations at stores that are intended to motivate customers to do it themselves and special project evenings for women. These activities are backed up by measures to promote specialist skills on the part of store personnel aimed at further boosting their product expertise and advisory competence, and thus raise customer satisfaction. Not just that: Our DIY megastores and garden centers are increasingly interesting to commercial customers as well. Generous opening hours, the stocking of large quantities, rapid handling of purchases at our drive-in stores and builders’ merchant centers, and uncomplicated acceptance of residual volumes no longer required make HORNBACH an attractive alternative to traditional specialist retail or wholesale procurement sources.

Implementing this concept to the benefit of our customers requires a high-performing infrastructure.


HORNBACH has decades of experience in operating DIY megastores with garden centers in major regional catchment areas.

Its portfolio of locations in Germany and abroad is highly homogenous. Most of the Group’s stores have sales areas in excess of 10,000 square meters. This enables HORNBACH to benefit from economies of scale in its operations and conceptual store enhancement measures, as well as in Group logistics. Here, we dovetail the stationary retail business with HORNBACH’s online shops in Germany and abroad. The guiding principle is that HORNBACH should offer customers all the channels they need to implement their projects. Thanks to the seamless dovetailing of online services with stationary retail, customers can move smoothly between channels.

HORNBACH is committed to organic growth. We will continue to track down opportunities in our expansion across Europe in future as well. In the densely occupied German DIY market, we are relying on selective growth in attractive catchment areas. Here, we can draw on our structural advantages and benefits of scale, especially our high surface productivity together with the largest average store size in the market. In our expansion, we are focusing on countries outside Germany. Due to their lower degree of market saturation in the DIY megastore and garden center segment, most other European regions harbor above-average growth opportunities compared with Germany.