Market position of the HORNBACH Group
Via HORNBACH Baumarkt AG, its largest and most important subsidiary, the HORNBACH Group operated 155 DIY megastores with garden centers in nine European countries as of February 28, 2017. With a market volume of around € 44 billion (gross sales in 2016), Germany is Europe’s largest DIY market.
Ranked by absolute net sales of DIY retail players, HORNBACH Baumarkt AG thus held 5th position in Europe and 3rd position in Germany at the balance sheet date on February 28, 2017.
The crucial statistic, however, is that HORNBACH is by far the top performer among German DIY companies in terms of productivity, and that both for the “sales per store” and for the “sales per square meter” key figures.
HORNBACH has continually expanded its market position in recent years. As a percentage of total sales at all German DIY and garden stores in 2016 (€ 22 billion), HORNBACH’s market share amounted to 11.1 %.
We have nevertheless always made it clear that we are not interested in investing in additional market share at all costs and thus diluting the quality of our business model. We rather accord the greatest priority to generating sustainably earnings growth. Potential HORNBACH locations have to meet strict criteria. Among other factors, they must be excellently positioned and have a specific minimum size to enable us to implement our concept on our own terms. Above all, they have to meet challenging sales targets to ensure that they are economically viable on a sustainable basis.
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